Tuesday, March 2, 2010
Ok GO - This Too Shall Pass
the backstory on this is incredible. From motherboard
Recently, OK Go has been issuing an epistulary smackdown to their record company EMI for forbidding video embeds (because they don’t earn the company the pennies it gets from Youtube hits), and for generally not understanding this thing we call the Internet. For instance, the official music video for “This Too Shall Pass” can only be seen on Youtube.
So the band made their own video, and it’s one of the most incredible we’ve seen. In one take, we get a tour of an awesome Rube Goldberg machine in action, made of tiny marbles, bitty springs, falling pianos and smashed televisions, bowling ball basketballs, a mini Mars rover, flying mannequins, paint cannons and a lot more surprises that demand multiple viewings. It’s a tribute to Pee-Wee, the Swiss sculptor Jean Tinguely, the game Mouse Trap) and The Way Things Go.
read more at motherboard
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